All aesthetic girlies swear by Pinterest

Art, Fashion, Lifestyle, Travel & Moodboards.

Hey, welcome back💗
I just can’t stop turning my ideas and thoughts into words! That’s why I keep coming up with a new newsletter every 3–4 days. Well, I presume you love reading too!

I’ve been totally obsessed with Pinterest lately & it’s one of my all-time favorite apps! I just open it, scroll, look for inspirations, regarding fashion, aesthetics, art & recently moodboards, take screenshots & share them everywhere 👀

Btw, have you noticed how everyone’s started sharing their aesthetic Pinterest feeds? It’s become such a trend! I open Substack, and sometimes my feed is full of Pinteresty stuff (which I do enjoy scrolling through).

credit to respective Substackers

Pinterest has over 463M active users & 85% of users turn to Pinterest to plan projects or purchases.

So let’s talk about How Pinterest made everyone fall for it❓

Color Palette inspiration by Pinterest 🎨

As I mentioned in my previous article Pinterest released its 2025 color palette featuring a bold mix of 5 shades driving trends in fashion, design, and more & ik everyone from brands to users to designers is going to follow this 💯

There was a time when people used Pinterest just to grab some fashion inspo or find aesthetic wallpapers for their devices. But now, everyone’s waiting for Pinterest to drop its yearly color palette to set the trends.

Our in-house creative and insights teams worked hand-in-hand to map the trends and color clusters against first-party platform Pin color data. Looking at actions like saves, we were able to see which colors are driving engagement over time. ~ Pinterest

Pinterest came up with 5 shades this year by analyzing user searches

🍒 Cherry Red - Bold, statement pieces like tailored blazers or heels.
🧈 Butter Yellow - Soft pastels for cozy knits or flowing skirts.
🪻 Aura Indigo - Cocktail dresses, eyeliner (bold look), or moody accessories.
🍃 Dill Green - Oversized suits, rugs, or earthy, organic product packaging.
🦢 Alpine Oat - Versatile trench coats or neutral layering staples.

Pinterest isn’t just inspiring us with visuals, it’s becoming a major force in predicting what’s next. With its Pinterest Predicts campaigns and user-driven insights, the platform is making trends easy to follow, accessible, and, most importantly, relatable❗️

Wait, if you think that color is the only prediction that Pinterest has made for ‘25, you’re wrong. There’s more. Pinterest Predicts 2025

Pinterest knows what Gen Z wants 🔥