N4: Miss Sixty goes retro, & Bella Hadid is owning it 👀
Plus TikTok Ban in the US, Instagram New Feature & much more❗️
Hellooo, welcome back 💗
It’s been some time since I released N3.
So welcome back to the fortnightly fix of marketing buzz, epic brand collabs, juicy Gen Z tea, and all the stuff you didn’t know you needed to know❗️
📱Trust me you were not ready for this. Remember the early days of Instagram when you could check the ACTIVITY section and see what your friends liked? Well, Instagram’s bringing something like that back! Recently, some users noticed a new feature on the Reels window showing profile bubbles with a heart or comment icon. Tapping it lets you see posts your friends have engaged with.
Source: SocialMediaToday 💄Sephora Launches Hulu Series Starring Chappell Roan, Victoria Monét, and Becky G. Well, this def. sounds exciting since the new three-part series will explore the beauty routines of pop stars.
📱How can I not talk about the TikTok ban in the States? The US Supreme Court just backed a law that could kick TikTok out of the country unless its parent company, ByteDance, sells it by this Sunday. TikTok isn’t going down without a fight, though, it argues that the ban would interfere with free speech for its 170 million+ US users.
The users have already started moving to the new Chinese-owned app ‘RedNote’.
Source: Reddit 👖Bella Hadid brings Miss Sixty back for SS25. So the brand just dropped one of the best campaigns of 2025 featuring Bella Hadid in a playful, Y2K-inspired shoot. Well, we know how Y2k fashion was back in ‘24 & I think the trend is gonna continue even in ‘25. Set in a retro supermarket, the collection blends vintage charm with “effortless Italian ease.” Rocking key pieces like the Lip Print T-shirt, Rhinestone Flared Jeans, and a Studded Leather Belt, Hadid def. brings the vibe to life.
Bella Hadid x Miss Sixty 🩺 With AI becoming more popular every day, a German study has found that it greatly improves breast cancer detection without raising false positives. This breakthrough could change medical practices and help save lives. I believe there will always be a debate if AI is a boon or threat & I’m scared too but there are a few things AI is actually doing that are making a real difference. What do you think❓
Pinterest Unveils Top Color Trends for ‘25. They’re Cherry Red, Butter Yellow, Aura Indigo, Dill Green, & Alpine Oat.
Selena & Benny volunteered for the wildfire relief. They were helping distribute emergency supplies, which appeared to include food, based on the videos Gomez shared. Along with that, Rare Beauty provided emergency care kits to evacuation centers & donated to the Los Angeles Fire Department Foundation and World Central Kitchen.
Popular personal care brand Touchland unveils new Fragrance Collection. So finally, after dominating the hand sanitizer game, the brand is entering the body care category with a new collection of Power Essence Body & Hair Fragrance Mists. The collection will be available for purchase on February 3, 2025.
🍯 Gisou is launching its Honey Gloss Ceramide Therapy Hair Mask. The brand has already started promoting the product on social media & it’s a new product launch for Gisou after several months. Most of their products like Honey Infused Lip Oil & Honey Hair Oil are quite popular. Let’s see how this one goes.
🎵Threads could soon let you add music to your posts! If you use threads this is for you. Well, I think the company has to do something to differentiate itself from X. No? So, the feature, already available on Instagram and Facebook & could soon make its way to the platform, Meta’s answer to X.
🧴Bath & Body Works Teams Up with Sweethearts for a Valentine’s Day Collaboration. Yeah, I’ve been noticing how Sweethearts has been catching everyone’s attention lately with all these brand collabs!
👀 BLACKPINK's Lisa Shines in Louis Vuitton's SS25 Campaign. The new campaign is lensed by Steven Meisel and features the atmospheric paintings of French artist Laurent Grasso.
Since we’re entering the love month, every brand is trying to be creative with their VD’s campaigns & products. Here’s UGG’s Exclusive Valentine’s Day Drop. And of course, they had to bring Tazz in a different color to the table, right? 😉
UGG’s Exclusive Valentine’s Day Drop 👟The Swiss sneaker brand ‘On’ giving Nike and Adidas a run for their money. A quirky name, unique soles, and a funky logo, but it’s also leading the pack in the running shoe and comfy sneaker craze.
Primark X Simpsons "Simpsons Cafe". Primark has launched its first-ever Simpsons-themed café in the UK, located inside its flagship Birmingham store (the biggest Primark in the world.) The cafe captures the essence of Springfield with branded waffles, milkshakes, donuts & toasties. So on brand, community-centered & bringing together both fashion and TV lovers. ‘25 is going to be about Fashion Brands collaborating with cafes.
Primark X Simpsons ❗️Everything is fine but who thought that Doritos would be changing its iconic triangle shape into a square in ‘25? It’s not official yet but it will be testing Square Chips & will share more soon.
Thanks for reading, see you soon 💗
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- Avani