Hey guys, how are you?
It took me a few days to publish my 2nd article of 2025 since I was traveling. Yes again! But here I am, back with my newsletter 👀
Kendall Jenner x Adanola 👟
Oh, so if you didn’t know, let me tell you! I think the one brand that will go viral by the end of 2025 has to be this activewear brand❗️
The brand is Adanola, & they have gone super viral in the UK. They did over $60 million in sales last year, and many celebs like Molly Mae & Rosie Huntington Whiteley have been spotted wearing the brand!
After crushing it in the UK they’re now planning to launch in the US & who better than Kendall Jenner to be the face of it❓
She’s already been wearing their activewear & has been an advocate for the brand.
Let’s see how it goes since I believe the activewear market in the US is quite competitive 👀
Savage X Fenty's Valentine's Day Campaign🌹
Ok, now let’s talk about Savage X Fenty’s Valentine’s Day drop...
So, Rihanna is back, and this time she’s playing Cupid in Savage X Fenty’s 2025 Valentine’s campaign! Alongside her, we’ve spotted Love Island: USA winners Serena and Kordell, TikTok stars Hayley and Jules LeBlanc, and some of the besties like Jade Gordon, Minami Gessel, and Noni Cyngor.
Rihanna says “The brand is all about celebrating love in every way and making you feel confident while doing so.”
The collection? It’s got something for everyone, with prices starting at $9.95 for members and going up to $112.95 for non-members 💸
From sexy classics to fun, alternative styles, the collection includes everything like opera gloves, playful sets, and more 💘
But is it too early for a Valentine’s Day campaign?
Kristin Juszczyk & Emma Grede Launch Off Season❗️
Skims co-founder Emma Grede & fashion designer Kristin Juszczyk have partnered with the National Football League and Fanatics to introduce a new clothing brand called Off Season.
Juszczyk has designed custom pieces for Taylor Swift, Simone Biles, Gwen Stefani, & Brittany Mahomes. She’s garnered an online following for her reworked jerseys and vintage NFL Ts, which she transforms into spliced outerwear and corset tops❗️
Available in sizes XS–XXXL, pricing for Off Season’s initial drop starts at $295 for vests, $375 for jackets and $495 for long coats.
I honestly liked the collection a lot though it’s a little bit on the expensive side.
Victoria's Secret Launches Its Valentine's Day Collection💘
Now when we have Rihanna doing it, how can Victoria’s secret set back? To celebrate Valentine’s Day, Victoria’s Secret has unveiled a new campaign.
Featuring models Devyn Garcia, Grace Elizabeth, Mayowa Nicholas, & Taylor Hill, the Valentine’s collection includes alluring slip dresses, corsets, cozy sleepwear (with adorable fuzzy slippers), and a selection of beauty products.
With prices ranging from $12.50 to $138 USD, there’s a piece for every aesthetic.
Nike Air Force 1 "Valentine's Day" 2025 sneakers 👟💗
Nike is going all in for Valentine’s Day this year! Just in time for the day of love, they’ve given one of their most iconic sneakers, the Nike Air Force 1, a romantic makeover with a special Valentine’s Day twist.
I’m not gonna lie but I liked the 2024 edition better. Plus the red apple on the top looks weird❗️I think the brand could have done better. What do you think?
The pair is available for purchase on the official Nike website starting in February and will retail for $130.
Thanks for reading, see you soon 💗
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- Avani
your posts are always so informative and interesting!! loved it sm <33