Did not know about glow moving into beauty, very excited for that and I love the Apple style announcement!! Beauty seems like the move to go, did you see the Jacquemus news?
Yeah, I think in general people are getting sick of influencer/celeb brands. It was fun when there were just a few that really aligned with the person, but now I’m getting annoyed lol
Samee! It's too much! Every other influencer coming up with a new fashion or beauty brand! I don't even know which brand to choose atm! There's a new brand almost every month!
I've always been confused by influencer brands? I mean sure... you have a captive audience, it makes sense. But are they not asking themselves "Do I really need to do this?"... one small misstep can derail all you have worked for (look to Matilda Djerf, Madeleine White). It also feels a tad greedy? Given that most of these brands launched are leaning fast fashion.
Perhaps there is a future where they lend their presence to collaborating with smaller brands, putting their influence to good?
Ahh! They know people will buy anything just to support their favorite influencers. There was a time influencers promoted products they actually liked! And I feel they're not even reliable anymore! Doing anything & everything for 💸
I think so. We know Apple comes up with something that already exists in the market but the best part is Apple does it in such an innovative way that it gets so popular! ;)
I'm glad I found your account. I find your takes and perspectives so refreshing. The way you delved into these brand issues with an insight of what motivates their actions and a foresight of their impact in the long-run. It felt like it was coming from somewhere personal not just general observations that I see quite too often.
Loved this read! However, have to defend Aimee Smale here. She wasn’t an influencer/known name prior to starting Odd Muse. She grew her following talking about OM as a woman in business
Absolutely obsessed with your take on this! As someone who is building a tequila brand with no internet fame or famous celeb backing it’s refreshing to see the other side of the coin. So many small businesses put countless amounts of hours and love into building their products/brands :) loved this and loved the Apple style announcement, so simple yet effective
Influencers KNOW their audience and can easily find gaps to fill in their market. For example: there is a lack of brands focusing on fungal acne.
They could build a brand to launch products for this skin type but they resort to the same old products that are ‘trending’ because they don’t have enough funds or are pressured by investors. :/
LOVED this read! Consider me a new subscriber (as a fellow influencer marketing girly). Also—I’d love to know if there’s an influencer brand that you think sticks out the most in terms of marketing/shock value?
Did not know about glow moving into beauty, very excited for that and I love the Apple style announcement!! Beauty seems like the move to go, did you see the Jacquemus news?
Lmk if you try the new blush ☺️ Also I'm not quite sure about Jacquemus! Are you talking about the collab with Apple? 😬
Ma’am noo - they just signed a deal with L’Oréal
so true
Yeah, I think in general people are getting sick of influencer/celeb brands. It was fun when there were just a few that really aligned with the person, but now I’m getting annoyed lol
Samee! It's too much! Every other influencer coming up with a new fashion or beauty brand! I don't even know which brand to choose atm! There's a new brand almost every month!
I've always been confused by influencer brands? I mean sure... you have a captive audience, it makes sense. But are they not asking themselves "Do I really need to do this?"... one small misstep can derail all you have worked for (look to Matilda Djerf, Madeleine White). It also feels a tad greedy? Given that most of these brands launched are leaning fast fashion.
Perhaps there is a future where they lend their presence to collaborating with smaller brands, putting their influence to good?
Ahh! They know people will buy anything just to support their favorite influencers. There was a time influencers promoted products they actually liked! And I feel they're not even reliable anymore! Doing anything & everything for 💸
Such a good read!
Thanks Taylor <3
Wow I’m obsessed with the sunscreen whip campaign - what a genius product ?!
Apple invites looks game changing - do you think it will influence marketing trends ?
I think so. We know Apple comes up with something that already exists in the market but the best part is Apple does it in such an innovative way that it gets so popular! ;)
I'm glad I found your account. I find your takes and perspectives so refreshing. The way you delved into these brand issues with an insight of what motivates their actions and a foresight of their impact in the long-run. It felt like it was coming from somewhere personal not just general observations that I see quite too often.
Loved this read! However, have to defend Aimee Smale here. She wasn’t an influencer/known name prior to starting Odd Muse. She grew her following talking about OM as a woman in business
Absolutely obsessed with your take on this! As someone who is building a tequila brand with no internet fame or famous celeb backing it’s refreshing to see the other side of the coin. So many small businesses put countless amounts of hours and love into building their products/brands :) loved this and loved the Apple style announcement, so simple yet effective
Wait, the founder of all use is just an influencer???
Influencers KNOW their audience and can easily find gaps to fill in their market. For example: there is a lack of brands focusing on fungal acne.
They could build a brand to launch products for this skin type but they resort to the same old products that are ‘trending’ because they don’t have enough funds or are pressured by investors. :/
LOVED this read! Consider me a new subscriber (as a fellow influencer marketing girly). Also—I’d love to know if there’s an influencer brand that you think sticks out the most in terms of marketing/shock value?